Your Therapist Website Features
Your Style Board
Potential clients choose a therapist based on several criteria: location, gender, age, education, experience, specialities and methods.
However, a website with good design is essential in making that all-important first impression on your potential clients. This design will ensure they quickly get who you are and what you do, and recognise you as their best fit.
To create a good design, layout, colours, fonts, graphics and images all play a role in creating a "look" or "brand" that best reflects your personality and that of your practice.
The simple questionnaire we use to create your Style Board captures elements that help us create your brand personality, and this forms the basis for the look and feel of your site.
Get your free Style Board now
Therapists often ask "Do I need a brand?" The simple answer to this is that you already have (or are) a brand!
A brand is not a logo nor a fancy tagline. A brand is simply a way for people to get a mental picture of who you are, that they find easy to store in their memories.
Many therapists have let years go by without investing in creating their brand. This can leave them exposed to misinterpretation or incorrect impressions of themselves, and these can be passed on to others.
We believe that, as a therapist, your prospective clients should have a very clear perception of who you are. That's what you brand is. We will help you define your brand so that you and your existing and prospective clients can benefit from it.
Prospective clients will come to see you because, thanks to your brand, they will know, like and trust you. We will help achieve this process through implementing a Brand Story on your website. This is a tried and tested format for building trust based on an honest representation of you. We will send you a questionnaire to help us craft your Brand Story.
Completing your Brand Story will lead to the writing of your website copy (all the text and subject matter of your site). You are obviously the only person who can write this copy but don't worry, we will guide you to creating the perfect copy for your site. We will send you a set of instructions that will guide you through all the sections of your website, with tips and advice for each section.
Writing good copy is extremely important so that your potential clients recognise you as their best-fit therapist. It is also essential in terms of getting found on Google search (SEO).
Colours, fonts, pictures, graphics and copy are crafted into an easy-to-navigate website that makes the visitor feel relaxed and welcome, and keeps them interested.
When a potential client is reaching out for help, taking the step of contacting you can be daunting. The structure of your site will make it easier for them to contact you.
Your new website will be fully responsive which means adapted for viewing on PC, laptop, tablet and mobile devices. This will make you more accessible to potential clients searching for help. Furthermore, responsive websites rank higher in Search Engine results, helping more clients to find you.
Your Website Service includes:
Insertion of your Style Board elements.
Website structure and layout, up to 7 pages (Home, About, Services, Contact, Blog, etc).
Social media links.
Two rounds of revisions (see revisions guide here).
Every website needs a paid-for hosting service, which is basically a place where your website resides and is kept safe and secure. This is usually paid monthly as long as the site is live.
For your peace of mind, your site will be hosted by one of the world's leading hosting services, and as this is included in your Website Service, you won't have to deal with third parties, keeping things simple for you.
When you own a domain name, the provider usually charges an annual renewal fee. For your convenience and as part of your Website Service, we will automatically renew your domain name annually for you so that your site always remains live.
Nuts and Bolts
If you choose a new domain name for your website, we can secure it and set it up for you as part of your Website Service. The benefits of a new domain name (e.g. www.marymurphycounselling.ie) is that it helps to promote your new brand.
If you are updating an existing website, we can transfer your existing domain name on to your new website hosted by us, and you can then cancel your subscription with your existing hosting company.
SSL stands for "secure sockets layer" and is a form of security for sites that handle sensitive information. It creates a secure connection between a visitor's web browser and the server of the company they're interacting with. We'll ensure you get SSL with your site as part of your Website Service.
Search Engine Optimisation (SEO) is how we make sure you get found in search engines. While this is a technical field, some clients like to go the extra mile in this area. However, most therapists will be well served by our included foundational SEO features:
Register custom domain.
Initial keyword research.
Optimize page URLs.
Custom title tags on each page.
Custom meta tags on each page.
Add unique content to each page.
Check internal links.
Submit your site to Google Search Console.
Clean code ensures search engines read your content.
Multiple device responsive design helps you rank higher.
To maximise local SEO, we place your business name, address and phone number on each page.
Every so often and as your practice grows, you will most likely want to make changes to your website. You might add new information or new treatments, write a new blog post, or update availability. As part of your Website Service, we're always available to help you. We'll either show you how to make these changes yourself, or will make them for you.
You might want to add a new page containing information such as how you conduct video therapy. You might also introduce new areas of therapy your practice is now offering, or profile a new member of your staff.
Your Website Service offers you unlimited number of pages. Just send us the copy, and we'll install the new page. The copy, design and layout of your new page will be in-keeping with your brand and the look and feel of your site.
Peace of Mind
Now that your website:
Looks great and reflects who you are.
Receives year-round support and maintenance.
Helps you get more better-fit clients.
You can enjoy peace of mind knowing that you are building your ideal practice.